Product planning

How to use market briefs

Use regional examples to prepare your product requirements. Then validate demand, channel fit and technical requirements for the country where you intend to sell.

Compare your options

  1. Choose the product category, format and intended use.
  2. Compare ingredients, texture, packaging and fill sizes.
  3. Connect the product range to your target customer and sales channel.

Confirm for your project

  1. Check current demand, competitors and pricing in your target channel.
  2. Review formula feasibility, packaging compatibility and testing needs with the manufacturer.
  3. Confirm local ingredient, claim, labeling and documentation requirements before launch.